Selling FAQ

Frequently asked questions

About Our Services

 

Who is Heart & Sold Real Estate?
Heart & Sold is a boutique real estate agency based in Marcoola, servicing Mount Coolum, Coolum Beach, Yaroomba, Pacific Paradise and the wider Sunshine Coast.

With over 15 years of experience across international and Australian markets — and nearly a decade locally — we specialise in strategic property sales and professional property management tailored to each client and property.

We are known for our hands-on service, structured sales approach and long-standing client relationships built on trust, transparency and consistent results.

How does your fixed fee sales structure work?
Our fixed fee sales structure is designed in clear tiers and agreed upon before listing. This ensures transparency while aligning strategy, service level and performance expectations.

Marketing costs are separate and tailored to suit each property, allowing each campaign to be customised rather than one-size-fits-all.

We believe in clarity, professional accountability and structured strategy at every stage of the sales process. Our tiered fee model reflects the level of service, negotiation expertise and market positioning required to achieve the strongest possible result.

How are your fees structured?
Our fee structure is clearly outlined and agreed upon before your property is listed.

Our sales fee is payable upon successful settlement. Marketing investment is separate and tailored to suit your property and campaign strategy.

If you choose to sell by auction, the auctioneer’s fee is additional. Optional campaign enhancements such as print advertising or video production, can also be incorporated where appropriate.

We believe in full transparency and clear communication from the outset, so you understand exactly what is included.

What is included in your sales service?
Our sales service includes professional campaign management from listing through to settlement.

This includes:

  • Strategic pricing and campaign planning
  • Database launch to qualified buyers
  • Coordination of photography, advertising and campaign assets
  • Interactive 3D virtual tour (where appropriate)
  • Open homes and private inspections
  • Buyer communication and structured offer management
  • Skilled negotiation and contract coordination
  • Preparation of the Disclosure Statement (search costs payable by the seller)

Professional presentation guidance is provided to ensure your home is positioned at its best prior to launch. Where appropriate, we may assist with styling enhancements or the provision of selected accessories. Larger-scale styling or furniture placement can also be arranged where required.

Marketing investment is tailored separately to suit each property and campaign strategy.

What can I expect throughout the sales process?
From our first consultation through to settlement, you can expect clear communication, structured guidance and hands-on management.

We coordinate every stage of the campaign, including preparation, buyer engagement, negotiation and contract progression, ensuring you are informed and confident throughout.

Selling a property is a significant decision. Our role is to provide professional advice, calm oversight and strategic direction at every step.

How do you maximise the sale price of my property?
Maximising sale price is not achieved through marketing alone; it is driven by strategy, positioning and negotiation.

We begin with careful price alignment based on current market conditions, buyer behaviour and comparable sales. From there, we design a tailored marketing campaign to create competition and attract qualified buyers.

Throughout the campaign, we manage buyer engagement strategically, controlling momentum, timing and negotiation leverage to strengthen your position.

Our structured approach ensures that every offer is handled professionally and that final negotiations are conducted with clarity, confidence and purpose.

Strong results are achieved through preparation, buyer psychology and experienced negotiation, not guesswork.

Do I need to conduct my own open homes?
No. All open homes and private inspections are personally managed by our senior team.

We do not delegate inspections to junior staff. Every enquiry, inspection and buyer interaction is handled directly by experienced professionals.

This ensures accurate buyer feedback, stronger negotiation positioning and consistent representation of your property throughout the campaign.

Is it better to work with a local boutique agent?
Working with a boutique agency provides direct access, accountability and personalised strategy — without being passed between departments.

Heart & Sold is based in Marcoola and actively services Mount Coolum, Coolum Beach, Yaroomba, Pacific Paradise and the wider Sunshine Coast. Our experience across multiple Sunshine Coast suburbs gives us both strong local insight and broad regional market perspective.

Today, buyers discover property online across suburb boundaries. What influences the final result is not brand size, but accurate pricing, campaign positioning and skilled negotiation.

A boutique structure ensures you deal directly with the decision-maker throughout the campaign, providing clarity, responsiveness and professional accountability from listing to settlement.

Are flexible marketing payment options available?
Flexible marketing payment solutions are available for eligible sellers.

We partner with RelloPay, a trusted third-party provider, allowing marketing investment to be deferred and settled later. This provides additional flexibility while ensuring your campaign proceeds without compromise.

Details and eligibility can be discussed during your appraisal consultation.